Kendrapara, August 15 (LocalWire): The eco-friendly Rakhi made of golden grass has found a place in the market.
All this, thanks to the efforts put in by over 100 members of women Self Help Groups (SHGs) at Jajang and Baro villages in Kendrapara district.
“We use to make hats, baskets, hand-fans, table mats, and flower-pots from the golden grass locally called as Kaincha, but this year we were trained by the Odisha Livelihood Mission to make Rakhis that can meet the huge demand during the Rakshya Bandhan on 15 August,” a craftsperson from village Jajang, Swarnalata Swain said.
“A golden grass Rakhi costs between Rs 30 to Rs 50,” a Rakhi seller of Kendrapada, Babaji Sahoo informed, adding that the golden grass Rakhis were making waves in the market and a lot of people are preferring to buy it as the products are eco-friendly, biodegradable and reduces the use of plastic.
Golden grass or Vetiver zizanoids, locally known as kaincha, is a wild grass found in many parts of the coastal district of Kendrapada and other areas of the state.
It grows to a height of about 5-6 feet and the inflorescent stick, which appears after the monsoon, is used for weaving.
The origin of this craft as it is in the case of other traditional art and crafts, is centuries old and it has transcended down from generation to generation, a craft-person of Baro Gita Behera explained.
“To popularise and sell the Rakhis made of the golden grass and other items we sought the help of Odisha Rural Development and Marketing Society (ORMAS).
The ORMAS helped us reach out to the markets in Cuttack, Bhubaneswar and other cities and towns in the state,” Kendrapara district collector Samrath Verma said.
Verma further informed that e-commerce giants like Amazon and Flipkart have also extended their helping hands to the local artisans by listing their craft items.
“Amazon and Flipkart have already showcased these Rakhis on their online portal for sale.
Now we are trying to place these Rakhis on the e-commerce platforms for the benefit of the craft-persons,” the district collector added.
The district administration is also planning to open a Mission Shakti showroom at Jajang on the Kendrapara-Chandabali state highway to display the artifacts made of golden grass and to attract tourists who visit Bhitarkanika National Park.