Kendrapara, August 21 (LocalWire): The state government has roped in Fabindia Overseas Private Limited to market the golden grass craft items from Kendrapara district in different cities of the country.
A team from Fabindia visited the crafts villages of Baro and Jajang today to check the products.
‘We are happy to meet the crafts persons from the district.
The golden grass products are eco-friendly, biodegradable and will help reduce the use of plastic so we have decided to include it in our marketing plans.
We will soon purchase their items and sell in our 310 centers in the country,’ said Jagat Singh Bartwal, the National Warehouse head of Fabindia Overseas Private Limited, New Delhi.
Fabindia links over 55,000 craft-based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment and preserving the country’s traditional handicrafts in the process.
‘We will strengthen and support the golden grass crafts people by providing them proper training,’ added Bartwal.
‘Around 300 Self Help Groups comprising about 3000 women and girls make and sell golden grass caps, fans, baskets, table mats, toys and other items. These SHGs developed the art of making golden grass crafts since 2008.
A new concept of grass jewellery and other forms of art has come from here, where we train the craft-persons to make attractive designer jewellery and other accessories from golden grass. We are overwhelmed that Fabindia has decided to market these items throughout the country.
The state government provides Rs 60,000 to each SHG annually for this craft,’ said Satyabhama Pradhan, the district project manager of Odisha Livelihood Mission.
‘Today the demand for golden grass craft has increased in markets of cities and this testifies to their beauty, utility and lasting quality.
Beautiful collectibles in golden grass craft that have been used for household purpose for years by the people of Kendrapara and its nearby areas,’ added the officer.
‘The Odisha Livelihood Mission is providing skill upgradation training to craft persons of village Jajang and Baro to make golden grass, said Samarth Verma, the district Collector of Kendrapara.
The origin of this craft is centuries old. Since generations golden grass items like bowls, fans and mats have been used as utility items in many parts of the state.
Women during their leisure prepare these craft items.
This traditional craft has transcended down from generation to generation, said Sampad Nayak, a woman crafts person of Baro village and the secretary of Sidhi Baladevjew SHG.
‘Earlier, middlemen used to make profit by selling craft items in cities after purchasing craft items from us for a song. But now we are happy that Fabindia will directly purchase our craft items by paying us good money, added Nayak.