Bhubaneswar, Nov 1 (LocalWire) A production house, whose latest movie revolves around the stigma surrounding the hair loss and balding men, has adopted an ingenious idea for promotion of the film.
‘Bala’ (hair) is slated to be premiered at Jayashree cinema hall at Cuttack at 11.45 am today.
And the innovative idea by Tarang Cine Productions inviting bald men for a free premiere ticket has evoked curiosity and appreciation from several quarters.
“As the storyline of the movie centres around the societal stigma of hair loss and baldness at young age, we have decided the free premiere ticket offer to people who have undergone loss of hair.
It’s a symbolic gesture. It is nothing more than that though many view it as a publicity exercise for promotion of the movie”, said Chief Executive Producer of Tarang Cine Production, Debidutta Mohanty.
There is nothing wrong in it as they are trying to send a social message through this fresh and novel script. “We are quite hopeful that the movie will be liked and appreciated by Odia cine goers”, he added.
Newcomers Sameer Satapathy and Dibya Mohanty are the lead casts of the movie with its music composed by Avhijeet majumdar. Amaresh Pati had donned the dual role of script writer and director of the movie, he said.