Bhubaneswar, August 14 (LocalWire): The state government has decided to extend market linkage support to a group of traditional craftswomen in Kendrapara district, who have economically empowered themselves by selling handmade grass crafts.
Over 400 women from three villages – Bari, Trilochanpur and Tarando – have set an example by creating alternative self-employment opportunities by weaving out dexterous crafts from wild golden grass locally known as kaincha ghasa despite the marketing constraints they have faced in selling their craft.
“It’s heartening to know that the women are at the forefront of this traditional craftsmanship. The income of their respective families has gone up with their products being adored by the buyers.
Still, there is ample room for improving the remunerative price of their products,” District Industries Centre general manager Santosh Mishra said.
He further informed that the government has taken initiative to extend marketing support to them so that they may not face difficulties in selling their hand-made products.
“Currently Orissa Rural Development and Marketing Society (ORMAS) is acting as a facilitator to provide them market access,” he said.
ORMAS organises trade fairs and exhibitions throughout the year that provides the craftswomen from these villages to showcase and sell their products.
“There is a good sale of their products. Of late the e-commerce players have evinced interest to market their products. We are in touch with these online marketing farms so that their products receive country-wide exposure,” he said, adding that the rise in sale and profit will draw more women to this craft sector.
“It will empower women and ensure better living for their families.”
The women who have also set up a Self Help Groups, make products ranging from hats, baskets, hand-fans, tablemats, wall-hangings to flower-pots and mats, mobile stand, pen stand, dining mat, bed light, dust bin, caps, and bags.
The initiative by the women craftsperson also got a major boost with the financial support under the Mission Shakti.
The state-run ORMAS gave them the exposure of the products in fairs across the state.
Their works began to be recognised and noticed and since then these women have never looked back.