Illuminatix, the Media and PR Cell of XIMB, hosted its Annual Media Conclave Communiqué on 22nd November 2020 with the theme “Brand Storytelling – Fables with the power to change the world.”
The first speaker was Mr. Nilesh Mahajan – the Vice President of Reliance Jio. He spoke about the story of Reliance Jio as a brand, beginning from the inception of its very idea to the consumer insights that were crucial to building the brand.
The second speaker was Mr. Prashant Aneja – Senior Brand Manager at Flipkart. He elaborated on different aspects to brand storytelling that shaped consumers. Mr. Aneja also identified the pulse of brand storytelling through some iconic brand campaigns.
Mr. Shahbaaz Mohammed and Mr. Bodh Deb also offered their valuable inputs on the occasion.
The winners of the national level competitions held as a run-up for Communiqué were also felicitated with certificates and prizes within the conclave.